Our team have been working with DNS since it was first adopted. We only charge a couple of pounds per month to host a DNS zone for clients and their customers, yet we still, sometimes, get push back. The most cited reason is "I get it free from my registrar and they have a web interface that I can use".
Given that so many businesses have such a carefree attitude towards DNS, we ask the question, "Is DNS Important?" for modern businesses? Read the article and find out.